Microsoft will hold several launch events worldwide on October 21 to introduce its latest Windows Phone 7 devices to consumers, according to people familiar with the matter.
The Redmond, Wash.-based company will release Windows 7 Phone handsets on October 21 in the U.K. and across Europe, carried by all major carriers, according these sources. A U.S. release date has not been confirmed.
The launch events will come on the heels of an open house that Microsoft is holding on October 11 in New York, where it will show off some of the new handsets equipped with the operating system.
Microsoft has high hopes for Windows Phone 7, which has garnered positive early reviews and praise for its integration with its Xbox Live platform. The company has also invested considerable effort in developing games and applications for the new operating system, with equipping its own Microsoft Game Studios with a mobile gaming unit for Windows Phone 7.
The new handsets will also be able to download music and films through Microsoft's Zune Marketplace.
Currently, the software giant trails competitors Apple and Google in the mobile operating system race.
Analysts see Microsoft's ability to capitalize on the online gaming market as a way for it to gain traction in the mobile handset market. With a release date worldwide on the horizon, consumers will be able to judge for themselves if Microsoft can indeed become a player in the smartphone platform market.
No comments:
Post a Comment