Wednesday, September 29, 2010

Kobo Launches New $139 eReader with Wi-Fi, Faster Page Turning

Looks like Kobo is taking a page out of Kindle’s digital playbook. Kobo on Wednesday announced its new Wireless eReader with added Wi-Fi, faster page turning, and the same price as the Kindle—the very affordable $139.
The model has an extremely similar build to the first Kobo Reader, with a 6-inch screen, a weight of 7 ounces, 1GB of built-in memory, and an SD card slot for expansion. Kobo says it has improved the device by adding Wi-Fi, faster processing for turning pages 2.5 times faster, a sharper e-Ink screen, and longer battery life. The device comes in black, silver, and lavender.
We gave the first Kobo Reader 3 stars. We liked the design and interface, but disliked the sluggish performance, lack of Wi-Fi, and screen without enough contrast. It appears most of our qualms were heard loud and clear by Kobo. We will see if their claims hold true when we review the device.
The new eReader will certainly help Kobo distinguish itself more. Kobo, an independent eBook company, also has applications available for iPhone, Android, BlackBerry, and webOS, so you can have access to your eBooks even if you don’t have your eReader with you. The new eReader and its smart phone apps will likely help the company compete better with Amazon’s Kindle and Barnes and Noble’s Nook.

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